How To Price Woodworking Plans


Introduction: Woodworking plans are drawings of detailed instructions that set out how to build furniture or other wooden items. There is an extensive variety of plans available, from simple beginner projects such as birdhouses and garden benches to more complex tasks like cabinets and bookcases. Properly pricing woodworking plans can be beneficial in a number of ways, such as helping to remain competitive in the market, increase profits, and gain customer trust. However, if not done correctly it can lead to lost customers, diminished sales, and potential unfair pay practices towards your employees. In any instance, it’s important to consider the costs associated with production as well as other factors when formulating a pricing strategy for woodworking plans.

Gathering Data

One source of pricing information can come from the websites specialized in woodworking or related industries. Popular woodworking magazines, wood supplier websites, and popular woodworking forums are all great places to start. Additionally, auction sites like eBay serve as excellent sources to look at what people are willing to pay for various pieces of furniture and other carpentry items. It is also a valuable resource to compare yourself with what other carpentry artists charge. Moreover, connecting with other woodworkersin your local area can be a great way to get an idea of the market value for items you are looking to price accordingly. These fellow craftsmen usually have an understanding of pricing in their local market place that might differ from one city or region to another. An effective method could be incorporating their feedback into the overall research process for pricing your products.

Factors to Consider

General Factors:

1. Material Costs: Consider the amount of materials needed to complete the project and any special tools or supplies necessary. Calculate these into the pricing structure as they can affect the overall cost of creating the plans.

2. Labor: Factor in hours spent on designing and constructing the plans, as well as any extra time involved with revisions or edits. This should be calculated at a competitive rate depending on your experience level and location of business.

3. Time: Consider how long it takes you to create a plan from start to finish, including customer communication, sourcing designs, research and preparation time prior to finalizing it. This should also be factored into your prices so that you’re charging fairly for your labor hours worked.

Advanced Pricing Techniques:
1. Volume Discounts: Consider offering discounts to customers who purchase multiple woodworking plans at once from you considering that they are likely repeat clients or gaining multiple projects from the same person/organization.
2. Add-On Services: If you have additional services such as 3D modeling, drafting services like CAD drawings, custom laser cutting or even gifting services associated with your woodworking plans consider adding a premium for those services so customers know you offer value-added options for their purchases.
3. Bundle Deals: Create package deals that are inclusive of multiple woodworking plans together in order to incentivize customers to make larger purchases from your store by offering discounts when signing up for bulk offers which results in higher profits per sale avoiding discounting products individually instead adding more value through package offers instead enabling a win-win situation while pleasing the customer base further increasing customer loyalty

Taunton'S Complete Illustrated Guide To Using Woodworking Tools

Pricing Strategies

Pay-Per-Download: The Pay-Per-Download pricing strategy is a great option for digital sellers. With this form of pricing, buyers purchase the woodworking plans on a one-off basis. This means that they only pay once to download the plans they need and have access to them forever. Benefits of this model include offering the customer ownership of their purchase and the potential to increase your profits; you can charge more for each individual plan than if you bundled them together in a package or subscription.

Subscription Model: A subscription model allows buyers to access multiple woodworking plans at once, usually in return for one fixed fee every month or year. This is ideal for individuals who require regular access to new plans, and since they are paying continuously you are sure of reliable income. It’s also good for driving loyalty among customers, as those who find your subscription valuable will be likely to stay subscribed over time.

Package Model: The Package model combines several different plans into one bundle of downloadable designs, which buyers can purchase upfront for an agreed upon price. This type of pricing strategy works well when there’s demand for multiple related products and your prices may be slightly discounted from what it would cost a customer to buy all the plans individually overall saving them money in certain circumstances.

Volume Discounts & Bundles: Volume discounts are typically offered by woodworking sellers who sell multiple products or subscriptions as part of their product portfolio – such as larger plan packages or membership sites with multiple levels ranging from basic to premium tiers – allowing customers greater flexibility in how much they decide to invest up front while at the same time provideing incentives should they choose to spend more money up front on larger packages or upgrade memberships.. At the same time bundles (or multi-buy discounts) could be used as well; packaging different items together so customers can save money while buying more than one item at once (i.e., five downloads at once gets 25% off).

Makro Woodworking Tools

Set Your Prices

Setting the right price for your woodworking plans is an important part of running a successful business. Here are some strategies for adjusting and optimizing pricing for increased profits:

• Base your prices on market rates: Research the prices charged by other competitors in the industry to help you decide where to set your own prices. You should also consider any additional costs, like supplies and taxes, when pricing your products.

• Offer discounts or tiered plans: Consider offering discounts, such as bulk buying and loyalty programs, to attract more customers while still earning a profit. Also look into offering tiered subscription plans based on usage, with different features and services available at each level.

• Use dynamic pricing: To maximize profits, analyze customer data to determine which products are most popular and adjust prices accordingly. This may also involve lowering some prices in response to customer demand or competition in order to sell more units.

• Review pricing frequently: As market trends change over time, especially within woodworking businesses, it is important to review your pricing regularly. Set specific periods (such as every month or quarter) when you can evaluate how effective your current pricing strategy is and make adjustments if needed.


When it comes to the pricing of your woodworking plans, it is important to be aware of the market and price your work appropriately. Trends in the woodworking industry can change quickly, and it is important to be able to adjust pricing accordingly. Keeping track of current trends can help you decide when a price should either go up or down – giving you an advantage over other competitors in the market. Many tools are available that can help scan prices across multiple platforms so you can compare against other competitors and determine the best price for your products. Additionally, attending trade shows and joining related organizations can provide valuable insight into emerging trends in the industry, helping keep you informed on what customers expect for particular projects.These include gathering feedback from those who have purchased your products previously and information gathered through online portals or social media channels offering advice on pricing strategies.

Send this to a friend